Privacy Policy

Last Updated: 7 September 2026

1. Introduction

PIXEL TECHNOLOGY LIMITED (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018). This Privacy Policy explains how we collect, use, store, and share your information when you play our mobile game ColorSlide (the “Game”), available on the Apple App Store.

The Game is directed to users worldwide, but we are a UK-based company (registered address in London) and we process your data in compliance with UK data protection law. By installing, accessing, or playing the Game, you acknowledge that you have read and understood this policy. If you do not agree, please do not use the Game.

2. Information We Collect

We collect only the personal data necessary to provide and improve the Game. Depending on your interaction, we may collect:

2.1 Information You Provide Directly

Support Communications: When you contact us at contact@pixeltechnologyltd.com, we collect your name, email address, and any other information you voluntarily provide, such as device model and issue description.

2.2 Automatically Collected Information (via Online Features)

Although the Game is primarily single-player, its online components (leaderboards, cloud saves, achievements, anti-cheat) automatically collect:

• Device Information: Hardware model, operating system version, device identifiers (e.g., IP address, advertising ID where applicable), screen resolution, and system language.
• Gameplay Data: Playtime, progress, achievements, high scores, save file metadata, and usage of online features (e.g., leaderboard submissions).
• Performance & Crash Data: FPS, error logs, crash dumps, and technical performance metrics to help us fix bugs.
• Network Information: IP address, connection type (Wi-Fi/mobile), and approximate geolocation (country/city level, not precise GPS).

We do not collect special category data (e.g., health, biometrics, political opinions) or sensitive financial information.

3. Legal Basis for Processing (UK GDPR)

We process your personal data only where we have a lawful basis under UK GDPR. Our bases are:

We do not rely on consent for processing that is strictly necessary for the Game’s functionality. Where we use consent, such as for optional analytics or push notifications, we will obtain your explicit opt-in and you may withdraw it at any time.

4. Children’s Privacy (UK Age-Appropriate Design)

The Game is not intended for children under 13. We do not knowingly collect personal data from children under 13 without verifiable parental consent, in line with the UK’s Age Appropriate Design Code.

• We do not use incentives (e.g., “play to earn rewards”) to encourage children to provide personal data.
• We collect only the minimal data necessary for core functionality (local saves, single-player features) from children; we do not collect non-essential analytics or device identifiers from known under-13 users.
• If we discover that we have inadvertently collected personal data from a child under 13, we will delete it within 48 hours.

Parent/Guardian Rights

You may contact us at any time to review, delete, or stop further collection of your child’s data. We may ask for proof of identity and parental responsibility.

5. How We Use Your Information

We use your data for the following purposes, each with a lawful basis as set out in Section 3:

• To operate the Game and its online services (leaderboards, cloud saves, achievements).
• To improve and optimise the Game (bug fixes, balance changes, performance enhancements).
• To verify your licence and prevent fraudulent activity or cheating.
• To respond to your support requests and communicate with you about the Game.
• For internal analytics (e.g., counting active users, measuring feature popularity), always aggregated or pseudonymised where possible.
• To comply with legal and regulatory obligations.

We do not use your data for targeted advertising, nor do we sell, rent, or trade your personal data to third parties.

6. Data Sharing & Disclosure

We share your data only in these limited circumstances:

6.1 Service Providers (Processors)

We engage trusted third-party companies to process data on our behalf under written contracts that comply with UK GDPR. These include:

• Cloud storage providers (e.g., AWS, Google Cloud) - for save files and leaderboards.
• Analytics providers (e.g., Unity Analytics) - to help us understand usage patterns.
• Customer support platforms - to manage support tickets.

All processors are bound by data protection clauses and may only process data for our specific instructions.

6.2 Legal Compliance

We may disclose your information if required by UK law, court order, or governmental request, or to protect the rights, property, or safety of PIXEL TECHNOLOGY LIMITED, our players, or others.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner. We will notify you via email or in-game notice before any such transfer and give you the opportunity to request deletion.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK, including the United States (where our cloud providers are headquartered) and other countries where our subcontractors operate.

For such transfers, we ensure an adequate level of protection by relying on:

• UK International Data Transfer Agreements (IDTAs) or adequacy decisions, where applicable; or
• Standard Contractual Clauses (SCCs) adopted by the UK Information Commissioner’s Office, supplemented with UK-specific safeguards.

You may request a copy of these transfer mechanisms by contacting us.

8. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

When you uninstall the Game, your local data stays on your device. Server-side data will be deleted according to the above schedule or upon your request.

9. Your Rights as a UK Data Subject

Under UK GDPR, you have the following rights:

• Right of access - to obtain a copy of your personal data we hold.
• Right to rectification - to correct inaccurate or incomplete data.
• Right to erasure (“right to be forgotten”) - to request deletion of your data, subject to legal exceptions (e.g., our need to comply with tax or regulatory obligations).
• Right to restriction of processing - to limit how we use your data.
• Right to data portability - to receive your data in a structured, machine-readable format and have it transmitted to another controller.
• Right to object - to object to processing based on legitimate interests (including profiling) or direct marketing, though we do not engage in direct marketing.
• Right to withdraw consent - where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
• Right to complain - you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe we have infringed your rights.

How to Exercise Your Rights

Please email us at contact@pixeltechnologyltd.com with the subject line “UK Privacy Request”. We will respond within one calendar month (extendable by two months for complex requests). We may ask for proof of identity to verify your request.

10. Security Measures

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption of data in transit (TLS) and at rest (AES-256).
• Access controls - only authorised personnel can access personal data.
• Regular security assessments and monitoring.

While we strive to protect your data, no internet transmission is 100% secure; you use the Game at your own risk.

11. Third-Party Links & Services

The Game may contain links to external websites (e.g., support pages, social media). This Privacy Policy does not cover those third-party services; we recommend you review their own privacy notices.

12. Changes to This Privacy Policy

We may update this policy from time to time. Material changes will be notified via a pop-up in the Game or by email (if you have provided one). Continued use of the Game after notification constitutes acceptance of the revised policy.

13. Contact Information & Data Controller

If you have any questions, concerns, or wish to exercise your rights, please contact us using the above email. If you are unsatisfied with our response, you have the right to refer the matter to the Information Commissioner’s Office (ICO) - visit ico.org.uk for details.